Description
Classicspecs Eyewear, a startup created in Brooklyn, New York City, engaged my services to develop its comprehensive brand identity and e-commerce platform using Shopify.

Concept
The campaign concept and possible brand tagline, 'Unity=Vision,' articulate the brand's belief that collective human unity fosters a singular, shared vision.

Execution
The core brand concept, 'UNITY,' served as the unifying principle across all design elements. To capture the brand's aesthetic, we collaborated with a superb fashion photographer, Bon Duke, whose portfolio includes work for numerous major fashion labels. The project encompassed the development of a fully functional online store and the creation of a suite of custom iconography. Notably, all icons were derived from the circular 'C' within the Classicspecs logo, ensuring visual consistency and brand cohesion.