Description
This is the conceptualization/proof-of-concept, prototype development, and preliminary brand identity for an SVOD comedy app by NBC called Headchunks. Eventually it launched under the name SeeSo. This served as a strategic precursor to Peacock.

Execution
I creatively directed a team (while simultaneously working hands-on along side them - the work shown illustrates my contribution) to develop numerous dynamic brand identities as well as a comprehensive exploration of the application's user interface. The idea was adopted due to this work shown. Eventually, the name was consequently re-strategized by an executive team and changed to SeeSo.