Description
The NBCUCreative Group was asked to comprehensively redesign and rebrand NBC's The More You Know, a 30-year public service initiative dedicated to promoting inclusion, diversity, equity, and awareness. In 2020, to commemorate its 30th anniversary, the campaign's focus was strategically shifted to women's rights and empowerment.

Concept
This project presented a significant opportunity to revitalize a long-standing initiative, requiring the development of a campaign that honored its original mission while resonating with contemporary cultural and social dynamics. Our primary objective was to leverage the program's three-decade legacy of pro-social advocacy by infusing it with a modern, relatable tone and delivery.

Execution
A complete reimagining of the logo and brand identity, coupled with the production of new video content featuring prominent talent from across the NBCUniversal network. Concurrently, we collaborated on a comprehensive redesign of the online platform to ensure seamless brand consistency and alignment with our strategic goals.