Description
In collaboration with NBCUniversal's Corporate Communications, I directed the team tasked with enhancing employee communication regarding corporate business, events, and entertainment news.

Concept
To enhance global employee engagement, a dynamic weekly digital newsletter was developed. This initiative required meticulous and consistent troubleshooting of HTML/CSS to ensure uniform display across Microsoft Outlook on both PC and Mac platforms. The newsletter is deployed through Campaign Monitor.

Execution
Our strategic approach addressed two key challenges: the technical limitations of email design, particularly concerning Microsoft Outlook compatibility across various devices, and the need to align the design with the dynamic nature of the entertainment industry while effectively engaging NBCUniversal's internal audience. We successfully delivered a solution that met these requirements. Subsequent campaign initiatives included digital advertising on internal elevator screens and a proposed employee engagement tote bag.