Industry

Fashion Eyewear

Project

High-end Eyewear Startup Brand Development

Classicspecs Eyewear, a burgeoning startup based in Brooklyn, New York City, engaged my services to develop its comprehensive brand identity and e-commerce platform using Shopify. The core brand concept, 'UNITY,' served as the unifying principle across all design elements. To capture the brand's aesthetic, we collaborated with a superb fashion photographer, Bon Duke, whose portfolio includes work for Nike, All Saints, Equinox, and Vogue.

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