Industry

Banking & Finance

Project

Flushing Bank Rebrand and Campaign Proposal

Driven by a deep-rooted connection to the Queens community, I undertook a self-initiated, conceptual exploration into the rebranding and strategic repositioning of Flushing Bank, a local financial institution. By using "CASH", I proposed 4 pillars of integrity: 1) Community, 2) Accessibility, 3) Stability, and 4) Humility.

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