Herr's snack foods hired me by requesting a conceptual exploration for their primary logo redesign. This includes a philanthropic concept focused on creative engagement by designing with recycled potato sacks. Additionaly, a proposed advertising campaign initiative centered on the 'super' theme, starting with a 'Super Bowl' execution was developed.
Herr’s snack foods hired me to do an exploratory of their brand identity. This was something they had not seriously attempted before. There is a tremendous amount of history and family pride associated with this loved snack food brand. What I created was a brand book, showcasing different logo brand identities while paying homage to the past without removing what makes them who they are. Additionally, I began what could be the start of an istagram ad campaign, and a OOH ad cross branding with the Super Bowl.
Anlo
