Industry

Military

Project

U.S. Air Force Recruitment Campaign Proposal

This is a proposed recruitment identity and rebranding campaign for the U.S. Air Force, developed in collaboration with a team at DraftFCB. The central concept, 'Cross Into The Blue,' is predicated on unique, transformative personal milestones. This resonates with potential recruits by highlighting the opportunity for unparalleled, life-defining experiences that exceed expectations.

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