Anlo
Project Details
This project presented a significant opportunity to revitalize a long-standing initiative, requiring the development of a campaign that honored its original mission while resonating with contemporary cultural and social dynamics. Our primary objective was to leverage the program's three-decade legacy of pro-social advocacy by infusing it with a modern, relatable tone and delivery. This involved a complete reimagining of the logo and brand identity, coupled with the production of new video content featuring prominent talent from across the NBCUniversal network. Concurrently, we collaborated on a comprehensive redesign of the online platform to ensure seamless brand consistency and alignment with our strategic goals.
Provided Services
Concept Development
Identity
Branding
Website Design