Anlo
Project Details
As one of the Creative Directors and Designers involved, I led this concept, strategy, and copywriting, focusing on creating a distinct and aspirational brand identity: NBCUFIT. The strategy centered on three core principles: positive provocation, thoughtful engagement, and personalized challenge. Crucially, the brand sought to foster inclusivity and approachability by incorporating humor and relatable imagery, mitigating the risk of perceived exclusivity that could conflict with NBCUniversal's organizational culture. This approach aimed to cultivate a fitness environment that employees would genuinely embrace as their personal benchmark.
Provided Services
Concept Development
Identity
Branding
Copywriting
Social
Signage
Digital